I believe in balance, honesty, and finding joy in everyday habits. Crack came from that belief because something you drink every day should feel good for your body and still feel right to choose.
I wasn’t trying to create a health solution. I wanted to make something simple, real, and enjoyable. A drink that turns small moments into something you actually look forward to.
This journey began with curiosity about flavour, ingredients, and how wellness fits into real life. Not perfect. Not extreme. Just thoughtful, intentional choices you can come back to.
Crack is about trusting your instincts, appreciating simple pleasures, and doing what feels natural one drink at a time.
- HALIKA REDDY